Every day, some scary article or Facebook post about a major site being hacked or a sensitive database being compromised hits the web and everyone is code red. Did you know that Google blacklists over 6,000 malware-infected websites a day? Consider the ramifications of your website being blacklisted tomorrow. Might hinder your traffic a bit, no? Securing your WordPress site … Read More
Logo Anatomy
Designing a logo for your business can often be a challenging task – involving time, resources and internal debate. A good logo sets the stage for your company’s visual brand for years to come. Your logo is the foundation of your brand. Your logo’s design not only influences how your customers (and the rest of the world) perceive your brand—it … Read More
How to get away with Branding
Branding is the process of aligning the opinions people hold about your brand with the set of thoughts you want them to believe and trust. Apple has done an excellent job of branding its’ company and changing the rules along the way. Apple blew up the rules of branding because Steve Jobs simply didn’t follow the traditional rules, and he … Read More