Coke Bubbles is an advertising and art direction project shared by Sascha Kuntze, Aditya Hariharan from Dubai and Hugo Rochette from London. It’s the type of art direction I get really excited about because it is a clever example of photo-manipulation. Everybody is familiar with the Coke bubbles but the idea of making them using photo of a crowd was quite unique and very creative. At first I didn’t get it but when I payed better attention it was like the FedEx logo. That’s the reason we are featuring it here. Enjoy it!

Art direction

• Chief Creative Officer: Paul Shearer
• Executive Creative Director: Ramzi Moutran
• Creative Director: Sascha Kuntze
• Art Director: Hugo Rochette
• Copywriter: Aditya Hariharan
• Photographer: Daniel Botezatu
• Photographer: Jelena Jankovic
• Retoucher: Litematter
• Retoucher: Ramadan Ibrahim
• Business Director: Tarek Shawki
• Senior Account Manager: Amy ElAskary
• Marketing Manager: Effie Kontopolou
• IMC Manager: Islam ElDessouky
• Media / Connections Manager: Sherif Ghanem